What Is Aether

So, we get asked 2 questions about Aether Creations;

Where did you get the name?

What is it?

 

The short, technical answers are as follows;

• Where does it come from? 
  • Aether comes from Greek mythology.
  • It is also known as the 5th element after earth, water, fire and ice.

• What is it?
  • It is defined by Wikipedia as “the material supposed to fill the region of the universe above the terrestrial sphere.”

Sorry you asked?!

 

At the risk of sounding too ethereal, the name Aether Creations and its branding come from trying to understand the word creativity.

• Creativity
  • Wikipedia defines it as “the phenomenon whereby something new and somehow valuable is formed”.
  • It’s not a physical property.

We measure creativity as the instinctual reaction one has to what you see.  It happens when clients see their  piece finished and installed.  It begins with the long pause while they take it in, followed by looking at it from different angles, then returning to the original position.  The reaction can be smiles, head nods, as well as hands over the mouth, handshakes and in some cases hugs!

It’s not the words they use to describe the piece, but instead just the instinctual reaction to it.

Our company philosophy is simple: be different.

Fred R Barnard explained it best when he coined the phrase “a picture is worth ten thousand words”.

This picture describes us!

We strive to be different and as a result create one-of-a-kind pieces that are beautiful and functional.

 

Process

• Because each of our projects is different, it makes us exceptional at listening and understanding client requirements.
• Function, design and aesthetic are critical criteria in ensuring the finished piece fits the existing environment.
• Since Client Care defines our approach to each project, it’s an integral part of our company.

Projects

• What drives us?  The beautiful outcomes achieved using manufactured (defined) and natural (undefined) products.
• Each project, no matter the size or scope, will include elements of creativity.
• The pride and ownership we take in our projects forms our value.

People

• Because we value the instinctual reaction of our clients to their projects, it serves to keep us inspired and creative resulting in new and exciting projects.
• It makes us search for the next project.

Finally, we invite you to contact us with your project ideas and create a one of a kind piece for your space.

We welcome your feedback and you can follow us on Facebook and Instagram to see exclusive images of products.

 

 

 

 

Til next time,

Tim